Over 80% of women say they would prefer platinum for their engagement ring!
Platinum is one of few high quality metals with a naturally white luster. It is also one of the only metals that can be used in almost its pure form [90%-95%], and it does not tarnish as easily as white gold. Since it can be used in such a pure state, platinum is naturally hypoallergenic, making it an ideal choice for those with sensitive skin.
Known for its superior durability, platinum will not wear away over time and will not change shape the way many other metals will.
Found in very few mines throughout the world, platinum is 30 times rarer than gold and one of the rarest metals on the planet. A high melting point and the difficulties in extraction and refining are the reasons platinum tends to be more expensive than gold.