A Cause Close to the Fina Family


Steve Cody is the managing partner and co-founder of Peppercom.


Recently, I’ve had the great opportunity to work with Michael C. Fina.  As I’ve gotten to know the Fina family, I’ve had the opportunity to learn more about the their deep commitment to the Leukemia & Lymphoma Society (LLS).  In 2009, Charlie Fina passed away after a three-year battle with Acute Myelogenous Leukemia.  Since then, the Finas have worked tirelessly to support the effort in finding a cure for blood cancer.

Inspired by their efforts, I am running for the title of Man & Woman of the Year.  From now through May 17, I’m competing to raise funds for LLS.  Since 1949, the survival rate for many blood cancer patients has doubled or tripled and in some cases quadrupled.  With your help, we can make strides toward eliminating these illnesses for good.


There are a few ways you can help. Click here to visit my donation page. You are also welcome to attend my next fundraising event where I’ll host and headline a stand-up comedy show:

When: Wednesday, May 2nd at 6:30pm

Where: The Broadway Comedy Club

Reservations: Online or by phone (212-931-6117)


I hope you’ll support this great cause. Please leave a comment if you’ve been touched by someone with leukemia or lymphoma like Charlie Fina.



Steve Cody was named the PRNews Blogger of the Year in 2011 and is a regular contributor to Inc.com.  He was also recently named one of Northeastern University’s 100 most successful alumni. As co-founder and managing partner of Peppercom, he is responsible for overall agency direction and management, new business development, new product development and agency marketing.

Steve’s blog, RepMan, was named best in the industry by The Holmes Report. His podcast, RepChatter, has also won a Silver SABRE from Holmes. Along with strategic consultant Dr. Richard Harte, Steve has written a book on sales, titled What’s Keeping Your Customers Up at Night? and is also one of the CEOs featured in Donald Trump’s book Trump: The Way to the Top.

Steve has appeared on CNBC and APRadio, and has been profiled in media ranging from Advertising Age and Investor’s Business Daily to MSNBC and BusinessWeekOnline. He is a member of the PRSA Counselors Academy’s executive committee, the Corporate Communication Advisory Board of Baruch College, the Civilian Corporate Affairs Committee at West Point, the Arthur W. Page Society and The Northeastern University Corporation. He is also current chairman of the College of Charleston’s Department of Communication Advisory Council.

He is an avid ice, rock and alpine climber, having summited Mt. Kilimanjaro, the Matterhorn and several Rocky Mountain 14ers. He’s also a professional comedian and regularly performs at the New York Comedy Club.  Through a combination of long distance cycling and charity comedy events, Steve has personally raised $25K for the Young Survival Coalition.

The agency was named after his family’s dog, Pepper.


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